Ibu Nakhoda Hidup is an initiative by P&G Malaysia-Singapore-Brunei, Mydin Malaysia, and Pertubuhan Pembangunan Kendiri Wanita & Gadis (WOMEN:girls). The programme aims to help women entrepreneurs generate additional income for a better future for their families, while also pursuing their dreams of becoming successful business owners.

A total of 25 entrepreneurs have received funding through Tabung Hulurkan Harapan under the Ibu Nakhoda Hidup programme, enabling them to upskill and enhance their business operations.